PremCrete – Logo Creation Ident

Ident animation for the new logo I created for Premcrete, showing the process of how it came together. Initially this was set to be a simple screen recording, however I knew I could make it more interesting using a simplified version of the Adobe Illustrator UI and adding some camera movement and depth of field in After Effects. This end up being featured in a case study video on the agencies website – https://ukconstructionmarketing.co.uk/portfolio_page/premcrete/.