
I was tasked with creating a series of social media promotions to build exciment for an upcoming tour, however we had very little existing content to work with and showcase the event. So using designs created by Drummer that were already in circulation for the campaign, I took elements of the designs and adapted them in photoshop to divide them into layers that I could re-build in After Effects as a 3D scene. This approach literally gave a new perspective on the designs whilst still keeping everything consistent and on brand.
Here are my video ads, alongside jpegs that was all I had to work with:
Agency:The Drummer AgencyClient:OM ShipsCreative:Video editing & Post production • Motion graphics
This one involved alot of retouching to divide the image into foreground/mid/background, but once combined with some nightclub-esq ray lighting and a slow dolly shot through the crowd it works really effectively at creating a real atmosphere for the event.
This video just needed a simple bit of movement to add depth to it as the image was already strong enough when combined with the type.
There was not much image to work with here so I extended it out as I could and retouched in a new background, and then added a water ripple effect to the foreground to help give it some depth, combined with some natural camera shake to give it some realism.